3 Ultra Simple Organic Link Building Tips
When building links for yourself (or in our case for clients) it’s extremely important that your link building looks organic or natural, you can’t “directly attack” the keyword you want to rank on.
Use these three simple tips to get the most out of your link building efforts.
1) You gotta mix it up.
The most natural links come from other websites linking to your website in an article, blog post or product/service review. This type of content is usually lengthy and specific enough to establish context.
Search engines can look at these pages and say “this page is about X” and “this page about X references site Y and site Z. Site Y and Z must also be about X as well”. In a nutshell, that is how Article Marketing and Blogging works for link building.
When using an Article Marketing/Blogging strategy for link building, it’s critical that you don’t use the same anchor text over and over again and that you vary the URL you are linking to.
Hundreds of new inbound links with the same anchor text to the same URL is a huge red flag.
It’s highly unlikely that hundreds of people will use identical anchor text and all link to the same URL. You have to mix it up, or it will look like link spam.
2) You have to be consistent.
If Big G sees that every Monday between 8 and 12 am you get 20 new links, its going to be pretty obvious that you are manipulating something.You need to spread links out over the day and do a couple every day. Consistency is the key.
You also want to slowly increase the “link velocity” (how many links you get per day). If you are consistent, it is OK to slowly increase the number of links per day you are building.
Think of it this way – would it be normal for your website to get 2000 new links in one day?
No, unless you are CNBC.com. But if you were CNBC it would be irregular for you NOT to get 2000 new links per day. Start slow and gradually increase.
3) You have to have good content to link to.
Offsite SEO (back-link building) probably accounts for 60% of all SEO results.
Lots of high PR links with good anchor text going to poorly optimized pages won’t be effective.
Keep the topic of your pages narrow so search engines can figure out what the page is about.
Finally, make sure to have the basics covered – Keywords in the URL, Title Tag, Meta Tags, <h1> and <h2> tags and use <strong> tags instead of CSS to bold text that has SEO value.
Bonus Tip – If you have content that must be on every page but has no SEO value, turn it into an image so it becomes invisible to search engines.
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